How To Make Facebook Your Lead Generator

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvOvcwTEKgm1XCK7c6tAiJPamvcG45NLiK4jLMYLgYrR_Un4aPIn_G4q7fFN0QcbhcanN_j70ubZGspLu1xLI0klFmvuFDGGRRm9yCQX40oq7bssD5nhlPIa6ndIYbdvHXH8tFp4Ruco/s1600/fb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook as Lead Generator" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvOvcwTEKgm1XCK7c6tAiJPamvcG45NLiK4jLMYLgYrR_Un4aPIn_G4q7fFN0QcbhcanN_j70ubZGspLu1xLI0klFmvuFDGGRRm9yCQX40oq7bssD5nhlPIa6ndIYbdvHXH8tFp4Ruco/s1600/fb.jpg" title="Facebook as Lead Generator" width="550" /></a></div><br /><span style="font-family: Georgia,"Times New Roman",serif;">Social media has become one of the biggest marketing tools in the digital age, and nothing more so than the platform of Facebook.<br /><br />As confirmed <a href="http://www.theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerberg" target="_blank">in this recent article</a>, Facebook now has 1.23 billion active users, and with such a huge influential power over consumer’s online activity, it has become the largest marketing portal for businesses worldwide.</span><br /><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;"><br />But aside from throwing money at advertising a page and boosting posts, there are far simpler tactics that can enable even small businesses to enhance their return without the need for heavy expenditure.</span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;"> Be Available </span></h3><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">One of the biggest mistakes many businesses make on Facebook is not having their contact details available on the page.<br /><br />As a consumer, there is nothing more infuriating than being caught up by a call to action, to find that there’s no way of even contacting the company.<br /><br />Always ensure that your full contact details are listed on the page and that any call to action posts have a contact method included.</span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Be Relevant</span></h3><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Whenever you post on Facebook question the relevance to your audience. <br /><br />Will they find this information useful? Informative? Amusing? <br /><br />Is it going to make them act? <br /><br />What are you trying to gain for this post? <br /><br />Asking yourself questions such as these will ensure that you are targeting your audience more efficiently and becoming a help rather than a hindrance. <br /><br />Don’t forget that Facebook is still seen as a very personal space to consumers, and pitching your business throughout their timeline will only encourage them to unfollow. </span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Be Organized</span></h3><span style="font-family: Georgia,"Times New Roman",serif;">If you’re a small business, managing your social media can feel like a mammoth task that you simply don’t have time for. <br /><br />When other business tasks can be more pressing than a social media update, Facebook and other social sites can soon become neglected and filled with posts that have been put up sporadically without any thought in the process. <br /><br />Posting at key times is important to any marketing campaign as it gives your post the greatest amount of exposure to your audience. And therefore the greatest results. <br /><br /><a href="http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph" target="_blank">This article</a> details advice as to the best and worst times you should be posting. <br /><br />Combine that with scheduling tools such as Sprout Social and Hootesuite, and you’ve got yourself a plan that can’t fail.</span><br /><h3><span style="font-family: Georgia,"Times New Roman",serif;">Be Successful</span></h3><span style="font-family: Georgia,"Times New Roman",serif;">Once you’ve got your head around being organized it’s time to set a measurable goal of what you would like to achieve from a social campaign.<br /><br />With the methods listed you can gain more sales and leads, but don’t forget to set a target that can be measured.<br /><br />Do you want more views of your website or the phone ringing off the hook for your services?<br /><br />Once you’ve decided this you can then use insightful tools such as Google Analytics, or Call Tracking systems <a href="http://www.calltracks.com/blog/infographics/do-phone-calls-convert/" target="_blank">such as this one</a>.<br /><br />Keeping a record of the activity generated from your campaign can make you see what’s been working and what hasn’t so that you can change your strategy if needed.<br /><br />Social media marketing is constantly changing and can work differently for each business.<br /><br />Do your research and you’ll be surprised at how it can improve your businesses without the need for a big marketing budget.</span></div>

Diposting oleh Abdullah Syafii

Why Facebook User Data Matters to Advertisers

<div dir="ltr" style="text-align: left;" trbidi="on"><link href="”https://plus.google.com/110940548121933077997" rel="”author”"></link> <br /><div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: Georgia, Times New Roman, serif;">Using Facebook is more common than any other social network from around the world. There are more than 1.26 billion users on Facebook as of Q3 2013, more than 1/7 of the entire world's population. Each day, a collective 20 billion minutes is spent by daily users browsing and surfing on Facebook. Facebook statistical data and information is extremely valuable to marketers and advertisers today, whether a brand is trying to sell products, services or even plans to share content. Understanding the most popular statistics and how Facebook affects the marketing industry can help you when planning your next advertising campaign.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">User Behavior</span></h3><span style="font-family: Georgia, Times New Roman, serif;">Tracking user behavior is one of the most important factors for advertisers and those who are in charge of running and managing online promotional campaigns. The top life events in the US alone during 2013 included adding a relationship, getting married, getting engaged, traveling and even moving. The remaining top life events on Facebook in 2013 included ending a relationship, having a baby, expecting a baby, first meeting someone or losing a loved one.<br /><br />The more talked about topic in the US in 2013 was the Super Bowl. Additional topics that were most popular on Facebook in 2013 included The Conjuring, ABC's Scandal, "Get Lucky" by Daft Punk, and even the book "Happy, Happy, Happy: My Life and Legacy as the Duck Commander" by Phil Robertson. Additionally, the Criminal Case game created by Pretty Simple Games was also one of the most talked about topics in the US using Facebook. Coming in on the list also included Peyton Manning, the government shutdown, Instagram and even the Harlem shake.<br /><br />Understanding what is popular at all times with the use of Facebook is a way for advertisers and those involved in marketing to pinpoint the best methods of reaching any specific audience or intended demographic. The more you understand about the audience you want to reach, the easier it becomes to develop well-received advertisements that are relevant, interesting, original and well-branded to your company. The more in-tune you are with the latest impact Facebook is having on its users, the more likely you are to experience success when building an online presence using networking platforms.<br /><br /><br /><img alt="Why Facebook User Data Matters to Advertisers" src="http://imageshack.com/a/img853/7177/w8fs.jpg" style="max-width: 100%;" /></span></div><br /><span style="font-family: Georgia, Times New Roman, serif;"></span><span style="font-family: Georgia, Times New Roman, serif;"></span></div></div>

Diposting oleh Abdullah Syafii

Take the Facebook Timeline Cover to Extremes

<div dir="ltr" style="text-align: left;" trbidi="on"><link href="”https://plus.google.com/110940548121933077997" rel="”author”"></link> <div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: Georgia, Times New Roman, serif;">One thing that the more creative people who work with Facebook timeline cover photos have begun to do is to take their design to extremes, in a number of different ways. There are some great ideas for how to improve your Facebook cover photo from <a href="http://www.socialmediaexaminer.com/16-creative-ways-to-create-your-facebook-timeline-cover-photo/" target="_blank">Social Media Examiner</a>.<br /><br />One thing that will resonate with a lot of creative types or artists is to carry out your ideas to an extreme. If you’re being bright, be really bright. If you’re going for a modern look, don’t hold back. In a huge crowd like you are trying to separate yourself from on Facebook, sometimes you have to be willing to take a chance and push the limits in order to grab up some attention. In addition, some of the ideas below will help you to captivate the mind of your visitors and get them wondering exactly what they are looking at.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">Use a Super Close Up</span></h3><span style="font-family: Georgia, Times New Roman, serif;">If you are going for detail in your Facebook timeline cover image, you might consider zooming way in for a super tight shot. In some cases, if you go in tight for a ton of detail, people will have a hard time figuring out exactly what they are looking at. They just might stare at it that much longer to try to figure it out, which is great news for you. Just try not to make it impossible for them to figure out, as you don’t want the question to go unanswered. That doesn’t do your brand any good.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">Zoom Way Out</span></h3><span style="font-family: Georgia, Times New Roman, serif;">At the opposite end of the spectrum, you can zoom way out and take a very wide shot. It may connect in with a message of your company, or it just might look cool. Sweeping panoramas are fun to look at, and people will often take a few minutes to do just that when they are used as a Facebook cover photo.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">Make it Happy</span></h3><span style="font-family: Georgia, Times New Roman, serif;">If you are going for an upbeat feel, try to load your cover photo up with smiling faces from photos. This can be a strong way to send a message about how happy people are to use your product or brand. Keep the colors bright, as well, as brighter colors are associated with stronger feelings of happiness and content. When you bring it all together, the impact on the visitor can be a powerful one.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">Make it Abstract</span></h3><span style="font-family: Georgia, Times New Roman, serif;">Some people are going with a sort of abstract art look for their Facebook timeline cover photo. You can combine different shapes or styles together in this regard in order to come up with a small piece of abstract art for your Facebook timeline. The goal is to get people to spend some time looking at it and appreciating the design. Just don’t stop it short. Make sure you really show off your creativity and your ideas in whatever you create. You can also use websites such as 123Covers.net for <a href="http://123covers.net/abstract-covers/" target="_blank">abstract facebook covers</a>.</span><br /><h3 style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif;">Don’t Stifle Creativity</span></h3><span style="font-family: Georgia, Times New Roman, serif;">Regardless of what ideas you decide to try out, make sure that you stay creative and don’t cut yourself off short. If you only take it two-thirds of the way, you aren’t going to stand out in the crowd. That’s why it is important to come up with really good ideas and then execute on them strongly. That is what is going to get people to click on your page, stay on your timeline and begin looking around for more information. If you can continually get that to take place, it will build up the brand recognition you have and help you to foster more loyalty with your customers.</span></div></div>

Diposting oleh Abdullah Syafii