How To Make Facebook Your Lead Generator

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvOvcwTEKgm1XCK7c6tAiJPamvcG45NLiK4jLMYLgYrR_Un4aPIn_G4q7fFN0QcbhcanN_j70ubZGspLu1xLI0klFmvuFDGGRRm9yCQX40oq7bssD5nhlPIa6ndIYbdvHXH8tFp4Ruco/s1600/fb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook as Lead Generator" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvOvcwTEKgm1XCK7c6tAiJPamvcG45NLiK4jLMYLgYrR_Un4aPIn_G4q7fFN0QcbhcanN_j70ubZGspLu1xLI0klFmvuFDGGRRm9yCQX40oq7bssD5nhlPIa6ndIYbdvHXH8tFp4Ruco/s1600/fb.jpg" title="Facebook as Lead Generator" width="550" /></a></div><br /><span style="font-family: Georgia,"Times New Roman",serif;">Social media has become one of the biggest marketing tools in the digital age, and nothing more so than the platform of Facebook.<br /><br />As confirmed <a href="http://www.theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerberg" target="_blank">in this recent article</a>, Facebook now has 1.23 billion active users, and with such a huge influential power over consumer’s online activity, it has become the largest marketing portal for businesses worldwide.</span><br /><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;"><br />But aside from throwing money at advertising a page and boosting posts, there are far simpler tactics that can enable even small businesses to enhance their return without the need for heavy expenditure.</span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;"> Be Available </span></h3><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">One of the biggest mistakes many businesses make on Facebook is not having their contact details available on the page.<br /><br />As a consumer, there is nothing more infuriating than being caught up by a call to action, to find that there’s no way of even contacting the company.<br /><br />Always ensure that your full contact details are listed on the page and that any call to action posts have a contact method included.</span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Be Relevant</span></h3><div style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Whenever you post on Facebook question the relevance to your audience. <br /><br />Will they find this information useful? Informative? Amusing? <br /><br />Is it going to make them act? <br /><br />What are you trying to gain for this post? <br /><br />Asking yourself questions such as these will ensure that you are targeting your audience more efficiently and becoming a help rather than a hindrance. <br /><br />Don’t forget that Facebook is still seen as a very personal space to consumers, and pitching your business throughout their timeline will only encourage them to unfollow. </span></div><h3 style="text-align: left;"><span style="font-family: Georgia,"Times New Roman",serif;">Be Organized</span></h3><span style="font-family: Georgia,"Times New Roman",serif;">If you’re a small business, managing your social media can feel like a mammoth task that you simply don’t have time for. <br /><br />When other business tasks can be more pressing than a social media update, Facebook and other social sites can soon become neglected and filled with posts that have been put up sporadically without any thought in the process. <br /><br />Posting at key times is important to any marketing campaign as it gives your post the greatest amount of exposure to your audience. And therefore the greatest results. <br /><br /><a href="http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph" target="_blank">This article</a> details advice as to the best and worst times you should be posting. <br /><br />Combine that with scheduling tools such as Sprout Social and Hootesuite, and you’ve got yourself a plan that can’t fail.</span><br /><h3><span style="font-family: Georgia,"Times New Roman",serif;">Be Successful</span></h3><span style="font-family: Georgia,"Times New Roman",serif;">Once you’ve got your head around being organized it’s time to set a measurable goal of what you would like to achieve from a social campaign.<br /><br />With the methods listed you can gain more sales and leads, but don’t forget to set a target that can be measured.<br /><br />Do you want more views of your website or the phone ringing off the hook for your services?<br /><br />Once you’ve decided this you can then use insightful tools such as Google Analytics, or Call Tracking systems <a href="http://www.calltracks.com/blog/infographics/do-phone-calls-convert/" target="_blank">such as this one</a>.<br /><br />Keeping a record of the activity generated from your campaign can make you see what’s been working and what hasn’t so that you can change your strategy if needed.<br /><br />Social media marketing is constantly changing and can work differently for each business.<br /><br />Do your research and you’ll be surprised at how it can improve your businesses without the need for a big marketing budget.</span></div>

Diposting oleh Abdullah Syafii